Job Responsibility:
Drive Accounts / State Performance:
– Deliver Volume, Value Business & Profitability against ASP (Annual Sales Planning) for the Chain by location
– Execution of monthly promotions with originality & creativity at each salon on alignment with their marketing & Category teams.
– Visibility in Modern Trade is a key factor – Use all POSM materials at relevant & vantage locations to improve brand visibility and shelf offtakes. Build strong relationship with salon teams is a must. – Review business with Chains store teams and Category Manager / Business Head on driving category specific volumes and delivering overall monthly targets fixed, for each key accounts chain.
– Ensuring 95% OTIF (On time in fulfilment)- Ensure fill rates are maintained, and TOT are strictly adhered to.
– Driving the promotion in the chains to have edge over the competition on visibility and overall sales. Stock planning and timely deliveries must be closely monitored.
– Focus on market entry strategy and product placement into regional retail stores by creating differentiated promotion to attract retail customers – Health n Glow, Nilgiris, Reliance, D-marts, Vishal Mega mart, Ratnadeep…etc.
– Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)
– Regularly have financial review with the Accounts Manager/Business Heads to ensure the Budgeted Top-line and Profit Targets are achieved.
Driving the growth with initiatives:
– Same Store growth initiative with Store manager and HO team
– Own the store with visibility and dominance with relation and HO support
– Creative Merchandising/ Planogram for our brand in the category and multiple space at the stores with strong relationship with the Chain team (Promo awareness and brilliant execution are the key)
– Working with RSMs / UM for Planning and execution of new Launches, Salon Promotions, Stylist incentives / boost consumption on regular intervals.
– Drive trainers to deliver best in class training support and to monitor and ensure salons offtakes are measured and shared with Training team for process / business improvements.
– Have periodic review on the progress of Business – Monthly, quarterly with regular update to immediate SM/ RSMs and UM on sales trends, Market developments and competition.
– Working with KOSCA & Key accounts finance teams for better financial control to maintain healthy market AR. (Collection, Accounts reconciliation, Settling of Claims at Chains and
Channel Partners)
– Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.
– Pre & post sales tracking & analysis of promotions effectiveness.
Key Skills:
– Strong communication & negotiation skills and with an approach of leading.
– Should have experience in handling team, Key accounts across South India. Must exhibit good leadership skills in managing respectable customer relations with top clients in the professional space.